Starbucks is officially ushering in the winter holiday season with a massive merchandise lineup. Set to launch in stores and online on November 5, 2026, the collection introduces a new $32.95 Glass Christmas Tree Cold Cup, an expanded Bearista selection, and nostalgic themed assortments designed for collectors and coffee enthusiasts alike.
This winter rollout follows recent structural adjustments for the company, including store optimizations announced by Starbucks Chief Operating Officer Mike Grams. Despite these operational shifts, the annual holiday merchandise drop remains a major cultural event, bringing back sought-after classics and introducing fresh drinkware.
The Peppermint Mocha Collection and the Glass Christmas Tree Cup
The standout item of the drop is the Glass Christmas Tree Cold Cup, which retails for $32.95. Available starting November 5, this 16-ounce glass cup is shaped like a holiday tree, complete with colorful decorative ornaments and topped with a gold star.
The Christmas tree cup belongs to Starbucks’ new Peppermint Mocha Collection. The lineup pairs retro holiday charm with modern designs spanning cold cups, everyday tumblers, and espresso cups. Shoppers will also find an Owala Shimmer Water Bottle priced at $32.95 listed alongside the collection.
Bearista Collection Expansion
Last year, the viral Bearista Glass Cold Cup sold out in less than a day. The teddy bear-shaped glass cup featured a Starbucks-green beanie as a lid and a matching striped straw. Starbucks confirmed that the original Bearista Glass Cold Cup will return this holiday season, though an exact release date has yet to be announced.
Capitalizing on last year’s craze, Starbucks is expanding the lineup into a full dedicated collection featuring co-branded accessories and drinkware:
- Bearista Plush Bag Charm – $14.95
- Bearista Mug – $19.95
- Bearista Stainless Steel Cold Cup – $27.95
- Owala Bearista Water Bottle – $34.95
Holiday Village and Winter Wonderland Collections
Starbucks is rolling out additional thematic collections to cater to varied aesthetic preferences. The Holiday Village Collection celebrates the brand’s historic roots, which trace back to its original 1971 store at Seattle’s Pike Place Market. Launching on November 5, this set incorporates classic holiday reds and greens:
- Holiday Village Ornament – $14.95
- Holiday Village Piece (Ceramic Coffeehouse) – $29.95
- Holiday Village Snow Globe – $24.95
- Holiday Village Ceramic Mug – $24.95
For fans of cool-toned aesthetics, the Winter Wonderland Collection arrives on November 17. Inspired by freshly fallen snow and icy landscapes, this assortment features sparkling finishes and pastel hues:
- Winter Wonderland Ceramic Mug and Snow Globe Set – $29.95
- Winter Wonderland Stainless Steel Snow Charm Water Bottle – $29.95
- Winter Wonderland Snow Tumbler – $34.95
- Winter Wonderland Quilted Cold Cup – $35.95
Tips for Shopping the 2026 Holiday Drop
Because limited-edition Starbucks holiday merchandise routinely sells out within hours, customers are encouraged to shop early on launch days. Starbucks Rewards Members can leverage accumulated stars to save on purchases. Members earn two stars for every dollar spent using a registered gift card or the mobile app. Accumulating 400 stars can secure a single merchandise item up to a $20 value for free.
Additionally, customers utilizing reusable cups-including these new holiday releases-in-store, at the drive-thru, or for mobile orders can help reduce waste while scoring a 10-cent discount on their beverage orders.
