Jaguar has appointed acclaimed British actress Florence Pugh as its inaugural brand ambassador, aligning the luxury automaker’s modern reinvention with her distinct creative influence. The high-profile partnership was officially announced on October 6, 2026, during the global premiere of the Type 01 in New York City, marking a transformative new chapter for the historic brand.
Pugh, whose impressive career features a British Independent Film Award alongside Academy Award and BAFTA nominations, attended the exclusive reveal event in West Chelsea. Her appointment anchors Jaguar’s renewed emphasis on originality, fearlessness, and contemporary cultural expression as the company pivots toward an all-electric future.
The New Era: Unveiling the Jaguar Type 01
The announcement of Pugh as brand ambassador coincided with the debut of the Type 01, which Jaguar describes as the most powerful and technologically advanced road car in its history. Developed, engineered, and built entirely in the United Kingdom, the luxury four-door grand tourer pays homage to legendary predecessors like the E-type and XJS while charting an entirely new design path.
Built upon the bespoke Jaguar Electric Architecture (JEA)-a platform dedicated exclusively to the brand’s next generation of EVs-the Type 01 delivers over 1,000PS. Its advanced 850-volt electrical system supports an estimated EPA range of 400 miles, with 350kW charging capabilities adding 200 miles of range in just 13 minutes.
A Spectacular New York World Premiere
Jaguar celebrated the Type 01 launch with a massive presence across New York City, featuring large-scale digital displays in Times Square, DUMBO, and the Lower East Side. The vehicle made a dynamic entrance at STORIED in West Chelsea, driven by António Félix da Costa from the Jaguar TCS Racing team.
The exclusive gathering also featured an intimate live performance by English singer-songwriter Sienna Spiro, recognized as Best New Artist at the 2026 MTV Video Music Awards, and a bespoke culinary program designed by chef Roze Traoré.
Pricing and Availability
Order books for the Jaguar Type 01 are scheduled to open in early 2027, with base prices starting at 130,000 GBP (approximately $171,823 USD). Initial client deliveries are expected to commence in the second half of 2027, signaling the triumphant return of Jaguar as a major force in luxury electric mobility.
Frequently Asked Questions
Who is Jaguar’s first brand ambassador for its new era?
British actress Florence Pugh has been named Jaguar’s inaugural brand ambassador, helping to launch the brand’s redesigned identity and the all-electric Type 01.
What is the Jaguar Type 01?
The Type 01 is a high-performance luxury four-door electric grand tourer and the most technologically advanced vehicle in Jaguar’s history.
When will the Jaguar Type 01 be available for purchase?
Orders for the Type 01 open in early 2027, with the first customer deliveries anticipated during the second half of 2027.
How much does the Jaguar Type 01 cost?
Pricing for the Type 01 starts at 130,000 GBP, which is roughly equivalent to $171,823 in U.S. currency.
What performance specifications does the Type 01 offer?
The Type 01 delivers more than 1,000PS via a bespoke 850-volt electric architecture, offering an EPA-estimated range of 400 miles and ultra-fast charging that adds 200 miles in 13 minutes.
