Amazon Web Services, Amazon Music, Shakira’s Fundación Pies Descalzos, and educational organization Laboratoria have officially launched AWS Entrena Latinas. This major educational initiative is designed to provide free artificial intelligence and cloud computing training in Spanish to one million women across Latin America by the year 2028.
- Bridging the Gender Gap in Technology
- Expanding the ‘Las Mujeres’ Legacy
- Global Streaming Event on October 3
- Frequently Asked Questions
- What is AWS Entrena Latinas?
- What is the primary goal of the initiative?
- Where is the program rolling out first?
- How can fans watch Shakira’s October 3 concert?
- What organizations are partnering with Shakira on this project?
The announcement rolled out alongside preparations for Shakira’s October 3 global concert livestream from Madrid, marking the final stop of her record-breaking Las Mujeres Ya No Lloran World Tour. The overarching technology education program seeks to aggressively boost female representation in the technology sector, where women currently occupy only 26% of technical roles.
Bridging the Gender Gap in Technology
The initiative will initially launch in Colombia, offering foundational technical courses and specialized certification pathways directly to students and mothers connected to Fundación Pies Descalzos. By integrating mothers into the technical ecosystem alongside their children’s education, organizers hope to bring the community’s development full circle.
“How can those mothers and those women use AI so they can adapt at the same speed as the rest of the population?” asked Rocío Guerrero, Amazon Music’s director of music for Latin America and Iberia. The program aims to bridge the digital divide, ensuring that working women and mothers gain immediate access to the necessary tools as technology continuously reshapes the modern workplace.
Expanding the ‘Las Mujeres’ Legacy
The partnership expands upon Shakira’s iconic post-breakup lyric, “Las mujeres ya no lloran, las mujeres facturan,” which evolved from an album title and global tour into a massive economic empowerment campaign. Amazon Music has established two major pillars under this theme:
- Las Mujeres Facturan con Amazon Music: A dedicated storefront on Amazon.com featuring products and merchandise from women-led businesses, with a profound focus on Latina entrepreneurs.
- Las Mujeres Ayudan con Amazon Music: The philanthropic arm anchored by AWS Entrena Latinas, bringing free tech education directly to underserved regions.
Paula Belizia, AWS Vice President for Latin America, emphasized the urgent need for such programs: “Every industry is looking for AI-ready talent, and AI literacy is becoming essential to meet that demand. This creates a real opportunity for women to take center stage.”
Global Streaming Event on October 3
The educational partnership anchors a massive global entertainment event. On October 3, Amazon Music, Prime Video, and Twitch will stream Shakira’s complete Madrid residency concert worldwide for free, requiring no active subscription. Broadcasters note that the performance marks Shakira’s first-ever full-concert global livestream, following the immense success of previous artist partnerships like Bad Bunny’s record-breaking Puerto Rico residency broadcast.
Alongside the digital stream, fans can explore El Museo Shakira in Madrid, stream a newly produced RVSSIAN remix of “Dai Dai,” and purchase an exclusive 25th-anniversary orange and yellow marble vinyl edition of Laundry Service.
Frequently Asked Questions
What is AWS Entrena Latinas?
AWS Entrena Latinas is a collaborative initiative launched by Amazon Web Services, Amazon Music, Fundación Pies Descalzos, and Laboratoria to provide free Spanish-language artificial intelligence and cloud computing training to women in Latin America.
What is the primary goal of the initiative?
The program aims to train one million women in Latin America in cloud computing and AI skills by the year 2028, striving toward gender parity in a tech sector where women hold only 26% of roles.
Where is the program rolling out first?
The initiative is initially rolling out in Colombia, targeting students and mothers connected to Shakira’s Fundación Pies Descalzos.
How can fans watch Shakira’s October 3 concert?
Fans can watch the full live broadcast for free on October 3 via the Amazon Music app, Prime Video, Fire TV, and the Amazon Music Twitch channel without requiring any paid subscription.
What organizations are partnering with Shakira on this project?
The core partners include Amazon Web Services (AWS), Amazon Music, Shakira’s Fundación Pies Descalzos, and the Latin American tech education nonprofit Laboratoria.
