British actor Florence Pugh concluded the promotional campaign for the Netflix adaptation of “East of Eden” on Wednesday in New York City. She stepped out in a dramatic, custom Vivienne Westwood gown that mirrored the complex narrative arc of her character.
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Verify & Continue ReadingStyled by Rebecca Corbin-Murray, Pugh’s multi-week international press tour featured a rolling showcase of period-coded attire designed to reflect the transformation of John Steinbeck’s iconic antagonist, Cathy Ames. The star-studded New York premiere at The Plaza Hotel served as the grand finale for a campaign that spanned multiple continents and distinct aesthetic phases.
The custom Vivienne Westwood creation presented on the red carpet featured an embroidered chartreuse corset with a plunging neckline and dark beaded branch-like embroidery. This was paired above a metallic gunmetal gray silk skirt. The statement look incorporated structured puff shoulders and matching balloon sleeves, finished with a short train that trailed behind the actress.
Pugh accented the bold ensemble with high-end accessories from Bulgari, where she serves as a global ambassador. She opted for a statement green tourmaline Tubogas choker and matching rings. Her hair was styled into a severe, tousled wavy updo by Hyungsun Ju, while makeup artist Alex Babsky completed the look with bold brows and softly lined eyes.
A Carefully Curated Fashion Narrative
Throughout the promotional circuit for the seven-episode limited series-which premiered on Netflix on October 1-Pugh and her stylist utilized fashion to visually translate Cathy Ames’ multi-layered personality. The wardrobe transitioned deliberately from moody Gothic tones to bridal whites and vibrant statement hues.
- Mid-September (Los Angeles): Initiated the circuit wearing a buttery yellow Rodarte blouse and skirt.
- Festival Appearances: Showcased a collared Shushu Tong maxi dress at the Atlantic Festival.
- London Stops: Styled a Dior brocade jacket as a mini dress, followed by a black gothic off-the-shoulder gown at a BAFTA screening.
- New York Previews: Appeared at the Paley Center in an all-white Erdem dress, followed by a black Vivienne Westwood cocktail dress for an appearance on “The Tonight Show Starring Jimmy Fallon.”
Following the official premiere, Pugh marked the series launch by changing into a custom pale pink Vivienne Westwood slip dress for the after-party, posing alongside co-stars and partner Finn Cole.
Bringing ‘East of Eden’ to the Screen
Created, written, and showrun by Zoe Kazan, the new Netflix limited adaptation of “East of Eden” explores the generational struggles of the Trask family and the timeless battle between good and evil. Pugh leads the cast as Cathy Ames alongside Christopher Abbott and Mike Faist.
With critical praise highlighting Pugh’s compelling portrayal of literature’s most notorious antihero, the conclusion of the press tour officially shifts public focus entirely to the screen, where all seven episodes are now available to stream worldwide on Netflix.
