Rihanna has brought her three children into the spotlight together for the first time, starring alongside them in Savage X Fenty’s latest holiday sleepwear campaign. The music mogul and fashion entrepreneur shared a series of festive photographs on Instagram on Friday, October 9, introducing the brand’s first Holiday Family Onesies collection.
The 38-year-old superstar posed alongside her sons, RZA, 4, and Riot, 3, as well as her one-year-old daughter, Rocki Irish. All four family members wore matching red-and-white snowflake-patterned hooded onesies designed for cozy winter nights. The campaign shoot took place in a whimsical winter-themed setting built with festive bunting, twinkling ornaments, a cozy blanket fort, oversized stuffed animals, and artificial snow.
Inside the Savage X Fenty Holiday Family Collection
The newly launched holiday line features hooded sleep onesies available in adult, toddler, and baby sizes. In the campaign visuals, Rihanna is captured embracing her children, while little Rocki poses independently beside an enormous plush polar bear, proving her comfort in front of the camera.
“Just here to start off cozy szn! gang sold separately @savagexfenty,” Rihanna wrote in her Instagram caption sharing the campaign.
While RZA and Riot previously modeled navy bandana-print onesies for their mother’s brand during a 2024 holiday shoot, this campaign marks daughter Rocki’s official debut for Savage X Fenty. Rocki, who celebrated her first birthday in September, has already begun building an impressive modeling portfolio. In April, she appeared alongside Rihanna on a striking *W* magazine cover wearing a custom Dior Haute Couture diaper and headpiece designed by Jonathan Anderson.
Family Life and Recent Milestones
Rihanna shares her three children with her partner, rapper A$AP Rocky, whom she has been with since 2020. The couple welcomed their first son, RZA, in May 2022, followed by Riot in August 2023, and Rocki in September 2025. The growing family recently made headlines following a sentimental trip to Rihanna’s home country of Barbados, where she brought all three children to visit the street of her childhood, which was renamed Rihanna Drive in her honor.
The Savage X Fenty Holiday Family Onesies collection is currently available to purchase online through the brand’s official store.
