Renowned American pop artist Ed Ruscha and Academy Award-winning filmmaker Alejandro González Iñárritu collaborated to unveil an original movie poster for the upcoming satirical black comedy Digger. The exclusive poster was revealed on Sunday during an intimate gathering at the Los Angeles County Museum of Art (LACMA), drawing major figures from both the visual arts and film communities.
The unveiling event took place at LACMA’s David Geffen Galleries and was attended by key members of the film’s cast and crew. Attendees included star Tom Cruise, John Goodman, Jesse Plemons, Michael Stuhlbarg, and Ross Hatt. Also present were producer Mary Parent, writer Nicolás Giacobone, costume designer Jacqueline West, and LACMA Director and Chief Executive Michael Govan, alongside prominent artists and cultural figures.
Inside the Ed Ruscha-Designed ‘Digger’ Poster
True to Ruscha’s iconic text-based aesthetic, the newly revealed poster features a slate gray background enclosed by a beige border. A looming ice shelf sits prominently at the center, surrounded by stark, provocative phrases such as “A Man. A Plan. A Meltdown” and “Comedy equals tragedy plus time.”
Reflecting on his inspiration for the project, Ruscha shared how the film impacted him during an early screening. “Well, the movie blew my hair back,” Ruscha told the audience at the unveiling brunch. “And not only that, it parted it down the middle. It has since grown back.”
Ruscha added that the film reminded him of a kaleidoscope due to its multilayered ideas, messaging, content, and humor. Director Alejandro González Iñárritu praised the artist’s minimalist yet profound approach, noting how Ruscha captured humanity’s ongoing conflict with nature through a single striking image.
Plot and Release Details for ‘Digger’
Distributed by Warner Bros. Pictures, Digger is a satirical black comedy centering on an oil tycoon named Digger Rockwell, played by Tom Cruise. In the film, one of Rockwell’s drilling rigs in Greenland explodes, dislodging a massive ice shelf that floats away and triggers a global environmental disaster. Billed as a dark parable highlighting the dangers of climate change, the movie has already generated considerable early buzz and debate ahead of its release.
The film stars Tom Cruise alongside an acclaimed ensemble cast that includes Riz Ahmed, John Goodman, Sandra Hüller, Michael Stuhlbarg, and Jesse Plemons. Directed by Iñárritu from a screenplay co-written by Iñárritu, Alexander Dinelaris, Nicolás Giacobone, and Sabina Berman, Digger was shot entirely in VistaVision.
The feature film opens exclusively in theaters and IMAX across North America on October 2, 2026, following international rollouts beginning September 30, 2026. Meanwhile, the original Ed Ruscha poster will remain on display at LACMA, celebrating a long-standing bridge between the worlds of contemporary art and cinema.
Frequently Asked Questions
Who created the movie poster for ‘Digger’?
The original movie poster for Digger was designed by acclaimed American pop artist Ed Ruscha.
Who directed the film ‘Digger’?
Digger is directed by Academy Award-winning filmmaker Alejandro González Iñárritu.
Which actors star in ‘Digger’?
The satirical black comedy stars Tom Cruise in the title role, alongside Riz Ahmed, John Goodman, Sandra Hüller, Michael Stuhlbarg, and Jesse Plemons.
Where was the poster unveiled?
The poster was unveiled on Sunday during a special brunch event at the Los Angeles County Museum of Art (LACMA).
When is ‘Digger’ scheduled to be released in theaters?
Digger is set for a theatrical and IMAX release in North America on October 2, 2026, with international screenings beginning September 30, 2026.
