Taco Bell has launched a month-long menu promotion for October. It features the preferred personal orders of major celebrities, including Kevin Hart, Paris Hilton, and Doja Cat. The Irvine-based fast-food chain is rolling out these limited-time meal selections nationwide for $4 each. They are available alongside exclusive $1 Tuesday deals through the Taco Bell rewards app.
This campaign follows Taco Bell’s National Taco Day celebrations. It extends value-focused offers throughout the month. Each celebrity-inspired bundle remains available for one week at participating locations. This gives loyalty program members discounted access to unique flavor combinations.
Kevin Hart’s Usual Kicks Off October Promotion
The promotion began with Kevin Hart’s Usual. It was available nationwide from October 13 through October 19. The comedian’s go-to order features classic menu items. These include a Beef Burrito Supreme, a Crunchy Taco, and a medium fountain drink. On the opening day of the deal, October 13, the first 10,000 verified Taco Bell Rewards members who claimed the offer through the app secured the bundle for just $1.
Paris Hilton’s Usual Brings Y2K Nostalgia
The second phase of the promotion highlights Paris Hilton’s preferred order. It ran from October 20 through October 26. Hilton is known for her long-standing public fandom of the brand. Her bundle incorporates a Diablo Ranch Crispy Chicken Crunchwrap Slider featuring Hidden Valley Ranch. It also includes a Crunchy Taco and a medium fountain drink. Rewards members gained access to a $1 Tuesday Drop for this meal on October 20, which was limited to the first 10,000 claimants.
Doja Cat’s Usual Closes Out the Campaign
The final weekly feature runs from October 27 through November 2. It spotlights Doja Cat’s Usual. Doja Cat previously helped bring the Mexican Pizza back to permanent status on the menu. Capitalizing on that history, her $4 meal pairs a Mexican Pizza with a S**cy Potato Soft Taco. The corresponding $1 Tuesday Drop goes live on October 27 at 2 PM PT for the first 10,000 qualifying rewards members.
How to Claim Taco Bell’s Tuesday Drops
Customers must use the official Taco Bell mobile app to participate in the $1 promotional offers. Participation requires the following steps:
- Download and open the Taco Bell app as a registered Rewards member.
- Navigate to the Tuesday Drops page when the offer launches at 2 PM PT / 5 PM ET.
- Click “Claim Reward” before the 10,000-member limit is reached.
- Add the qualifying menu items to the cart to redeem the discounted pricing at checkout.
The promotion highlights Taco Bell’s continued push into digital engagement via its loyalty platform. It drives mobile app adoption while offering budget-friendly choices to consumers during National Taco Month.
