The Laver Cup returns to London with an extensive public attraction that requires no admission fee or tournament ticket. Organizers announced a four-day free Fan Zone taking over Peninsula Square outside The O2 and North Greenwich Station. This public hub runs concurrently with the indoor men’s tennis tournament, bringing fans directly into the atmosphere of the competition without the barrier of arena ticket costs. Massive crowds converge on Greenwich Peninsula to watch world-class tennis on a giant outdoor LED screen, bridging the gap between ticketed spectators inside the arena and the broader public.
- Overview of the London Laver Cup Fan Zone
- Overview of the Open-Air Festival Layout
- Daily Operating Schedules and Timings
- Giant LED Screen Broadcasts
- Star-Studded Rosters for Team Europe and Team World
- Team Europe Lineup and Leadership
- Team World Lineup and Strategy
- Interactive Tennis Experiences and Brand Activations
- ServiceNow Serve Challenge
- Alipay Plus, FICO, and Hyatt Activations
- Grassroots Initiatives
- Live Entertainment: SERVED with Andy Roddick
- Culinary Offerings and Relaxation Zones
- Street Food Vendors and Dining
- Stella Artois Beer Garden
- Official Merchandise and Exclusive Collections
- Comparative Logistics: Fan Zone Versus Arena Access
- Accessibility and Public Transport Infrastructure
Overview of the London Laver Cup Fan Zone
Bringing world-class tennis culture directly to the public without requiring an expensive arena ticket changes how supporters experience major sporting events. The four-day public attraction at Peninsula Square outside The O2 and North Greenwich Station transforms the open-air plaza into a vibrant festival. This setup bridges the gap between ticketed arena spectators and the local community through open-air entertainment, giving everyone a front-row seat to the tennis weekend excitement.
Steve Zacks, Laver Cup CEO, highlighted that opening the event to everyone allows supporters to follow live action, experience major tennis stars on stage, and participate in interactive zones free of charge. Large displays broadcast every match live from the arena floor so visitors can track every twist and turn of the rivalry between Team Europe and Team World.
Overview of the Open-Air Festival Layout
Daily Operating Schedules and Timings
The layout accommodates thousands of visitors daily, offering a seamless flow between viewing areas, sponsor showcases, culinary stalls, and retail booths. The schedule caters to varied timetables throughout the tournament weekend. On Thursday, September 24, the gates open from 10:00 AM to 4:00 PM.
Friday, September 25, and Saturday, September 26, feature extended hours from 10:00 AM to 10:00 PM, staying open until one hour after the final match concludes. Sunday, September 27, wraps up the festivities from 10:00 AM to 6:00 PM.
Giant LED Screen Broadcasts
Streaming live match action directly from the indoor black court to thousands of outdoor viewers creates a stadium-like atmosphere under the open sky. Visitors enjoy a seamless flow between viewing areas, culinary stalls, and sponsor activations, ensuring they never miss a single break point or tiebreak.
Star-Studded Rosters for Team Europe and Team World
Team Europe Lineup and Leadership
The 2026 tournament features formidable lineups assembled under experienced captains. Yannick Noah leads Team Europe, blending established Grand Slam champions with rising international talent. The European roster features Carlos Alcaraz, Alexander Zverev, Flavio Cobolli, Joel Jørgensen, Jakub Mensik, and Casper Ruud.
Their collective firepower on hard courts creates an immense challenge for the defending champions. Fans gathered in the Fan Zone analyze every tactical shift as the European squad fights for early momentum on the indoor black court.
Team World Lineup and Strategy
Team World answers under the guidance of captain Andre Agassi. Known for aggressive baseline play and dynamic doubles combinations, the Team World squad features Taylor Fritz, Alex de Minaur, Brandon Nakashima, Alexander Bublik, and Learner Tien.
The absence of ranking points encourages players to take calculated risks, execute trick shots, and deliver explosive rallies. This freedom translates into high-risk shot-making and dynamic doubles play that electrifies both indoor attendees and outdoor plaza viewers.
Interactive Tennis Experiences and Brand Activations
ServiceNow Serve Challenge
The Fan Zone features numerous immersive brand activations designed to test athletic skills and reward participants with exclusive prizes. ServiceNow presents the Laver Cup Serve Challenge, where visitors test their serve speed and accuracy on a regulation-sized mini court.
Daily high performers win exclusive merchandise prize packs. Every participant also enters a grand prize draw for two full-tournament ticket packages and a four-night hotel stay for Laver Cup Los Angeles 2027.
Alipay Plus, FICO, and Hyatt Activations
Alipay Plus invites visitors to test their serve virtually against Team Europe player and global brand ambassador Carlos Alcaraz. The FICO Virtual Court provides an immersive single-player VR experience that places fans inside a digital tennis match to evaluate swing mechanics and reaction times.
The World of Hyatt target game brings fast-paced, multi-player arcade action to the square, highlighting competitive court dynamics in a fun format.
Grassroots Initiatives
The LTA Tennis Foundation and Rally Together London run mini-tennis and swingball drills to raise awareness for grassroots tennis development. Nearby, Mercedes-Benz automotive displays provide premium vehicle showcases and exclusive photo opportunities for automotive enthusiasts.
Live Entertainment: SERVED with Andy Roddick
A major draw for the Peninsula Square hub is the live daily recording of the acclaimed podcast SERVED with Andy Roddick. Hosted by the former world number one, the open-air stage hosts high-profile tennis legends and special guests.
Confirmed appearances across the four days include Andy Murray, John McEnroe, Andre Agassi, Yannick Noah, Pat Rafter, and Tim Henman. The live shows run daily from 10:30 AM to 11:45 AM, offering unfiltered analysis, humorous anecdotes, and tactical breakdowns.
Culinary Offerings and Relaxation Zones
Street Food Vendors and Dining
Exhaustive food options line the perimeter of Peninsula Square, catering to diverse dietary preferences and cravings. Local street food vendors operating within the Fan Zone include 450 Degrees Neapolitan Pizza, Philly Cheesesteaks, Ehla Mediterranean Food, Queen of the Crepes, and Wave Artisan Gelato.
Complimentary yoghurt sampling from FAGE provides healthy refreshment throughout the day for visitors exploring the exhibition spaces.
Stella Artois Beer Garden
For adult beverage enthusiasts, the Stella Artois Beer Garden serves signature brews alongside non-alcoholic options. Guests pair their drinks with traditional tournament treats like strawberries and cream while relaxing in ample seating areas under the London sky.
Official Merchandise and Exclusive Collections
Two dedicated retail outlets operate within the Fan Zone to provide official event gear. Shoppers find a vast selection of caps, t-shirts, jackets, and accessories bearing the London 2026 branding.
Major brand partners also launch exclusive product lines, including the Wilson merchandise stand featuring the 2026 RF x Laver Cup collection. The UNIQLO booth sells the exclusive RF Cap alongside the RF x Oliver Peoples luxury sport collaboration featuring Summer 2026 sunglasses.
Comparative Logistics: Fan Zone Versus Arena Access
| Feature | Fan Zone (Peninsula Square) | The O2 Arena (Ticketed Sessions) |
|---|---|---|
| Admission Cost | 100% Free / No ticket required | Paid tickets required via AXS |
| Primary Attraction | Giant outdoor screen, live podcast, sponsor games | Live competitive matches on the black court |
| Food and Drink | Street food trucks, Stella Artois Beer Garden | Concourse concessions and hospitality suites |
| Security Screening | Standard outdoor public access | Strict bag policy (A4 limit), metal detectors |
Accessibility and Public Transport Infrastructure
Hosting a major international tennis event requires substantial logistical coordination between local authorities, transport networks, and tournament organizers. Navigating North Greenwich Station via the Jubilee Line provides direct and fast access to the doorstep of the Fan Zone.
Additional river bus and cable car transport options help manage peak crowds during heavy match days, ensuring smooth arrivals and departures for thousands of tennis enthusiasts.
