AMC has officially announced that Mayfair Witches will return for its third season, titled Mayfair Witches: Salem Coven. Unveiled during New York Comic Con, the new trailer and release details confirm that Alexandra Daddario’s supernatural horror series will premiere on AMC and AMC+ on December 30, 2026. Based on Anne Rice’s novels, the hit series expands AMC’s Immortal Universe by shifting its core narrative from New Orleans to the historic landscape of Salem, Massachusetts.
Shifting Locations to Salem, Massachusetts
While the first two seasons established roots in New Orleans and explored conflicts abroad, Season 3 plunges Dr. Rowan Fielding and her family into old Salem. Showrunner Esta Spalding revealed during the convention panel that the subtitle, Salem Coven, reflects a colder and hyper-focused seasonal arc. Rather than portraying historical townsfolk as victims of the 1693 witch trials, the series introduces a revisionist history suggesting that powerful witches have been embedded in the town for centuries.
In this new chapter, Rowan Fielding finds herself trapped within a supernatural snare. According to Alexandra Daddario, her character returns more commanding and formidable, attempting to navigate a coven that threatens everyone she holds dear. However, the Mayfair family will not find peace; characters will face grim and unresolved circumstances.
Expanded Cast and Returning Favorites
The upcoming season brings back several core cast members alongside new faces. Harry Hamlin returns as family patriarch Cortland Mayfair, whose physical body is possessed by the spirit of Julien Mayfair, played by Ted Levine. Tongayi Chirisa returns as Ciprien Grieve, stepping into a leadership role at the New Orleans Talamasca house before being pulled into the mysteries of Salem. Alyssa Jirrels returns as mind-reading cousin Moira Mayfair, alongside Michiel Huisman as Michael Summers, a charming new love interest harboring dangerous secrets.
New Additions to the Immortal Universe
- Betsy Brandt as Katherine, an eccentric and forceful new witch described by the actress as embracing wild energy.
- Eliza Scanlen as Jessica, an original character created to serve as a grounded yet quirky companion to Rowan.
- James Frain as Solomon, adding depth to the historical Salem faction.
- Omar Maskati as Leo, joining the expanding ensemble.
Part of AMC’s Growing Immortal Universe
The timing of the trailer release ties into AMC’s strategy for its supernatural television slate. The network debuted the first footage during the penultimate episode of The Vampire Lestat, which recently introduced the witch Merrick Mayfair and featured nods to the Mayfair family tree. Because the writers’ rooms for these Anne Rice adaptations share the same physical floor, showrunners have woven cross-franchise lore, Easter eggs, and musical crossovers-including a remixed track from Lestat’s rock star era-directly into the upcoming episodes of Mayfair Witches.
Fans eager to watch the next chapter can catch the season premiere of Mayfair Witches: Salem Coven when it debuts on December 30, 2026, on AMC and AMC+.
