Consumers seeking gluten-free snack options will soon have a historic new choice as Mondelēz International introduces RITZ Gluten Free Crackers in Original Flavor. Announced on October 19, 2026, the product rollout marks the first-ever gluten-free offering in the 90-year history of the iconic RITZ brand, which has been a staple of household gatherings and entertaining since 1934.
The new certified gluten-free crackers will arrive on shelves at Walmart and Albertsons beginning in October 2026. Following the initial retail release, a broader United States rollout is officially planned for February 2027.
Delivering the Classic RITZ Taste Without Gluten
For years, consumers with dietary restrictions have requested a gluten-free alternative to traditional RITZ crackers. Crafting the right recipe was essential to ensure the new product matched consumer expectations.
“RITZ is a modern brand built for today’s shared moments, and our fans have been asking for a gluten free version for years,” said Olympia Portale, Senior Director, Core Crackers and Head of Savory Portfolio Strategy at Mondelēz International. “RITZ Gluten Free Original crackers deliver the same great taste consumers love in our RITZ Original crackers and contain no artificial colors or flavors. Everyone deserves a seat at the RITZ brand table.”
Mondelēz reports that the crackers deliver the familiar buttery flavor and flaky, golden-baked texture associated with RITZ Original crackers. The formulation contains no artificial colors or flavors, making it suitable for a wide variety of snacks and recipes, whether topped with cucumber and hummus, layered with brie and fig jam, or crumbled into a casserole.
Pricing, Packaging, and Retail Availability
The new gluten-free crackers will be sold in an 8-ounce package with a suggested retail price of $4.49. The initial distribution wave focuses on Walmart and Albertsons locations in October 2026, paving the way for full nationwide availability by February 2027.
This launch aligns with Mondelēz International’s broader strategy to expand its snack portfolio into inclusive dietary formats. Other notable adaptations across the company’s brand family include Oreo Thins and Zero Sugar, Chips Ahoy! Gluten Free, and Clif High Protein, helping the company reach more consumers across more than 150 countries.
Frequently Asked Questions About RITZ Gluten Free Crackers
When will RITZ Gluten Free Crackers be available in stores?
The crackers launch at select retailers, including Walmart and Albertsons, in October 2026. A wider nationwide retail rollout follows in February 2027.
What is the price and package size?
RITZ Gluten Free Crackers come in an 8-ounce package with a suggested retail price of $4.49.
Are these the first gluten-free products from RITZ?
Yes. This release marks the first-ever certified gluten-free product in the history of the RITZ brand since its inception in 1934.
Do the crackers contain artificial flavors or colors?
No, Mondelēz International has confirmed that the new gluten-free crackers contain no artificial colors or flavors.
Who manufactures RITZ Crackers?
RITZ Crackers are manufactured by Mondelēz International, Inc., a global snacking powerhouse with net revenues of approximately $38.5 billion in 2025.
