Jaguar has officially introduced the Type 01, a fully electric luxury vehicle starting at approximately $130,000, during a high-profile launch event in New York City. The debut represents a pivotal step in the historic British automaker’s effort to redefine its brand identity, attract younger and wealthier clientele, and secure a foothold in the rapidly expanding premium electric vehicle market.
The unveiling brought together prominent cultural figures, including actress Florence Pugh, New York Knicks player Karl-Anthony Towns, and various media influencers. Jaguar Managing Director Rawdon Glover presented the vehicle as the cornerstone of the company’s comprehensive reinvention following years of declining competitiveness, shifting leadership, and an aging model lineup.
A Radical Design Shift for the British Automaker
First teased as a concept vehicle in 2024, the Type 01 is described by Jaguar as its most aerodynamic and technically advanced production model to date. The exterior styling deliberately breaks away from traditional brand cues-abandoning the familiar leaping Jaguar hood ornament and round, widely spaced headlights in favor of a boxier silhouette, a long bonnet, a low roofline, and a minimalist futuristic appearance.
The vehicle features a unique “Impossible Panel”-a single stamping forming the side of the roof, rear pillar, and rear fender. The car completely omits a traditional rear window, relying instead on a camera integrated into the roof fin to feed a display inside the cabin.
High-Performance Powertrain and Charging Specs
Built on Jaguar’s dedicated new electric platform (JEA), the Type 01 utilizes three electric motors generating a peak output of 1,030 horsepower and 1,365 Nm of torque. It accelerates from 0 to 62 miles per hour in a swift 3.2 seconds.
- Battery and Architecture: An 850-volt electrical system paired with an 118 kWh battery.
- Range: Estimated up to 400 miles on the U.S. EPA cycle and up to 450 miles on the European WLTP cycle.
- Charging Capability: Supports 350 kW DC fast charging, adding roughly 200 miles of range in just 13 minutes.
Interior Luxury and Cabin Technology
Inside, the cabin features a brass-trimmed aluminum central spine that runs the entire length of the vehicle, dividing it into four distinct passenger zones. Drivers are greeted by a wide 24-inch OLED display housed behind a single sheet of glass, complemented by discreet, touch-sensitive controls and an extensive Meridian sound system.
Order books for the Type 01 are scheduled to open in early 2027, with the first customer deliveries expected in the second half of that year. Designed, engineered, and built in the United Kingdom, the luxury grand tourer aims to test the appetite of affluent buyers as Jaguar embarks on its all-electric future.
Frequently Asked Questions About the Jaguar Type 01
How much does the Jaguar Type 01 cost?
The Type 01 has a starting price of roughly $130,000 in North America and £130,000 in the U.K., placing it significantly higher than previous Jaguar models and directly competing with high-end luxury EV rivals.
What is the driving range of the Type 01?
Jaguar estimates the vehicle will achieve up to 400 miles of range on the U.S. EPA test cycle and up to 450 miles on the European WLTP cycle.
How fast can the Type 01 charge?
Thanks to its 850-volt architecture and compatibility with 350 kW fast chargers, the car can replenish approximately 200 miles of range in roughly 13 minutes.
When will the Type 01 be available for purchase?
Official order books open in early 2027, with initial customer deliveries anticipated during the second half of 2027.
What platform does the Jaguar Type 01 use?
The Type 01 rides on Jaguar’s newly developed JEA (Jaguar Electric Architecture) platform, which was engineered exclusively for the brand’s upcoming generation of all-electric models.
