Lay’s is bringing Thanksgiving-inspired flavors to American snack aisles with five limited-time potato chip varieties designed to recreate familiar holiday dishes. According to a PepsiCo Foods announcement published on October 19, 2026, the seasonal collection begins arriving nationwide on October 25, with additional savory and chocolate-covered options scheduled through December and into 2027.
The festive collection, officially titled “Holi-LAY’S,” features a mix of traditional dinner sides, savory meats, and sweet dessert-style options. Brand executives noted that the lineup aims to capture the comforting tastes of holiday gatherings.
The Complete 2026 Holi-LAY’S Flavor Lineup
The rollout is staggered across the late autumn and winter months, giving snack enthusiasts multiple waves of new tastes to try:
- Cheddar Scalloped-Style Potatoes: A bold, savory, and cheesy flavor inspired by classic scalloped potato side dishes. Launches October 25.
- Roasted Holiday Turkey: Features layers of roasted turkey and rich gravy tastes, accented by herbal notes like rosemary and sage. Launches October 25.
- Maple Bacon: Making its official U.S. debut, this variety delivers a sweet maple flavor paired with smoky bacon. Launches November 8.
- Wavy Milk Chocolate: A sweet-and-salty treat featuring a thick coating of milk chocolate over classic Wavy chips. Hits select retailers December 1, expanding in 2027.
- Wavy Dubai-Style Dark Chocolate: Mimics viral dessert trends by combining dark chocolate, crunchy pistachios, and Lay’s signature Wavy crunch. Hits select retailers December 1, expanding in 2027.
Behind the Scenes of the Holiday Release
“The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations,” PepsiCo Foods Senior Vice President of Marketing Denise Truelove said in a public statement. “With this year’s Holi-LAY’S lineup, we’re bringing fans flavors inspired by courses on the holiday table, so they can taste the joy of the holiday season before the table has been set and after it’s been cleared.”
Early taste tests of the savory varieties highlighted the depth of the Roasted Holiday Turkey chips, which lean into fresh rosemary and sage aromatics. Meanwhile, the Maple Bacon option relies on a smoky aroma paired with sweet syrup undertones.
Sweepstakes and Promotional Details
Alongside the product launch, Lay’s is kicking off its Holi-LAY’S Sweepstakes. Beginning October 26, fans can scan a QR code on qualifying snack bags or visit HappyHoli-Lays.com for a chance to win holiday-themed prizes. Available rewards include custom chip bowls, festive sweaters, multicookers, oval casseroles, charcuterie sets, and game sets.
Shoppers can expect the early wave of Thanksgiving-inspired chips to line grocery shelves nationwide starting in late October, followed by the chocolate-covered dessert varieties as December approaches.
